March is Women’s History Month. That being said, the truth is that women AND men can make their own history and capitalize on this month’s observance. Guys don’t get dispirited; you really can capitalize on the popularity of Women’s history events. After all, women make up more than 50% of the population so there are hundreds of ways to spin publicity no matter your gender.
Whether you are in the corporate world or run your own business, you should take advantage of a well-publicized happening (such as Women’s History Month) to promote yourself or your company.
Here are a couple of scenarios.
• Make an announcement within your organization that you plan on participating in an event conjoined with Women’s History Month.
• Ask your employees to participate. You can take essays, ask them to nominate their favorite woman on the job, hold a drawing for a
special gift and so on.
• Write a press release about your observance of Women’s History Month. Look for a clever angle to capture the media’s attention.
Supporting women at work is an important initiative that deserves more recognition. Diversity and women in the workforce is really a hot media topic right now, so look for ways to incorporate these points into your material.
Gentlemen, if you work for a woman or know of a deserving woman within your company, take advantage of this opportunity to recognize her. Submit her name along with an essay about why she should be honored during the month. There are numerous places to submit releases both from a business and personal perspective.
Do a GOOGLE search for Women’s History Month. Here is a great place to start.
http://www.infoplease.com/spot/womenshistory1.html — The site is filled with lots of facts and insightful information you can use in your media campaign.
Does you company work in international business? International Women’s Day is March 8th. International Women’s Day was commemorated in the United States during the 1910s and 1920s, but then it dwindled. It was revived during the women’s movement in the 1960s, but without its socialist associations. In 1975, the U.N. began sponsoring International Women’s Day. Look for an angle to promote your support of international women. You can design media
materials and receive copies of proclamations and other activities that deserve participation at http://www.nwhp.org/whm/themes/themes.html.
Here is an example from the site. — Women Changing America, By Senator Susan M. Collins — “Women have always played a critical role in the social, cultural, economic, and political life of our country. Each year since 1987, Congress and the President have recognized March as Women’s History Month to highlight the many contributions that American women have made to our nation. Just spend a few minutes looking at some of the women mentioned in history. I’m sure you will be surprised at some of the things that women have accomplished.”
You are only limited by your imagination. Think of all the important Women in XXX industry. I’m sure you know someone deserving of an honor. Remember, you can do a lot of unique promotion with this concept. It’s a time sensitive issue with the media so the sooner you get started marketing the more opportunity to get your name out there.
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