The Royal Institution is one of the most esteemed scientific organizations in the UK. Unfortunately it is under the scanner as it has leased a commercial property to Ferranti Limited without acquiring legal authorizations.

The institution has made headlines prior to this blunder. This was when Baroness Susan Greenfield was made redundant.

This time the Royal Institution is making news for leasing the offices to rent London without acquiring the right permissions. Adrian de Ferranti who chairs the Royal Institution is also the CEO of Ferranti Limited.

According to the Charities Act of 1993 any leases have to be approved by the Charity Commission if the person in authority of both the parties is the same.

The Commission issued a statement via their spokesperson where they stated that the Royal Institution was requested to provide the commission with details about the request for lease and approval. The spokeswoman also stated that the lease did not have the permission of the commission.

Chris Rofe commented that the lease was issued since December 2009 and that Ferranti did not request for the permission prior to signing the lease. He is now trying to understand the steps that need to be taken in order to comply with the law. Rofe is the Chief Executive of the Institution. He further stated that he wasn’t aware if the Royal Institution made the company aware of the rules before signing the lease.

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Christopher Weis is the marketing director for Nu-Era. Nu-Era and http://www.nu-era.com are services of The Nu-Era Group, LLC -the industry leader in store fixtures, supplies, and fulfillment. Nu-Era has been providing its customers with competitively priced quality products with customer-oriented service since 1949.

How do you spread the word that you now doing business online and have your own website? Look no further than below for 8 easy and everyday ways you can use to make your website known!

1. Word of mouth! Don’t be shy about telling others that you are now doing business online! Find opportunities to spread the word about your website. Inform your family members, neighbours and friends. Make your URL (website address) prominent on every outgoing piece of business stationery such as letterhead, envelope, fax cover and name card.

2. Include a catchy email signature with every outgoing email of yours! Be sure to include your name, company name, phone number and URL and one or two sentences describing what you offer. Don’t make it too long or tedious to read. To set up an email signature in Outlook Express, just go to Tools, then Options and click on the Signature tab. Type in your signature text, click Apply. Now each time you send an outgoing email, your signature will be appended.

3. Voicemail can also double as an advertising tool! Specifically mention your URL when you record your voicemail on your mobile phone or answering machine. Whenever anyone calls and leaves a message, they will hear: “Thank you for calling (your business/your name). I am not available right now, but if you leave me a message, I’ll be sure to get back to you. If you need more information, do remember to log on to (your website address).” Here’s where it gets crucial: say your URL slowly so your caller won’t miss it.

4. Don’t forget marketing materials such as brochures, flyers and ads. Include your website on all these. Important tip: Give would-be customers a reason to check your website out. Include offers of free information to hook your target customers. For instance, how about including a teaser like this - “Find out how you can save your business more than RM1,000 each month with our free and exclusive report! Limited stock only so hurry and get it by visiting us at (www.yourwebsite.com)!“

5. Let others find you easily on the web! Ensure your business is visible on the world wide web whenever anyone does a search related to your business and industry by submitting your website to major search engines. To enhance your search engine rankings, remember to keep the information on your website constantly updated and useful. If you don’t know how to submit your website to major search engines, try reading it up on www.selfpromotion.com I highly recommend this site!

6. Try adding a blog to your business website. Blogs are online journals which make it easy for anyone to spread their ideas and thoughts. More and more businesses are using blogs to increase their visibility because business blogs are an informal way to position oneself as an expert on their business. Web visitors can come by easily to comment on the articles that one has added to one’s blog thus increasing interactivity. By the way, blogs which allow pings also invite search engine spiders and increases your chances of being read and found online too!

7. Don’t forget offline advertising! Use offline methods to complement your online marketing and promotion. But when I say advertise, pick your target market well. If you are offer services meant for home businesses, it makes good sense to advertise in websites or magazines that have readers who have their own home businesses or thinking of setting one up. This way, you are sure that your message is going directly to the people who are going to buy from you!

8. Organise a lucky draw or an online contest. Donate generous prizes to attract participants. Better still, combine both offline and online marketing for this purpose. Advertise the contest offline but ensure the participants log on to your website to join. This ensures they get to know your business, what it does and where to find you, when they need you.

Nic Sim is the owner and founder of http://www.RedboxStudio.com - a web design firm dedicated to helping solo professionals and small businesses go online affordably and successfully with its easy to use, no-fuss Redbox DIY Website. Visit http://www.RedboxStudio.com for more details.