Often new website owners ask me how to get traffic to their new creation.
Some have been known to stare at their computer in an attempt to will visitors to the site. The truth is, the Internet is evolving every second of every day. And with that, it becomes more difficult to establish a viable presenceor does it? Follow these easy steps and carve your slice of the cyber pie.
Step One: Preparation
Before going out to proclaim the glory that is your website, first make sure
it’s in tiptop shape. Was your website carefully and professionally
constructed? That includes content copy. It’s vital that your copy (the text on
your website) be written well, including a logical flow, clarity, good sentence
structure, wise word choices and proper grammar/punctuation. Studies reveal the
average Internet visitor is getting more sophisticated and expects features, such as
proper language use (whether English or another language). Fail in this area and
you’ll lose business. It’s that plain and simple.
Now that your copy is humming, how is your search engine optimization? Did
you at least look into some basics? Search Engine Optimization is the act of making
your website search engine friendly and more likely to appear under the keyword
phrases appealing to your targeted audience. While it can be a complex process, the
basics should include having your pages search engine friendly, containing some
keywords to attract your target audience. Once these two components are
satisfactory, you’re ready for the next step.
Step Two: Links
Your website needs links. Today, even a simple link exchange can be
complicated. Many website owners don’t want to reciprocate links with a new
website. So how can you advance if you can’t get links? Thankfully, there are
alternative solutions. When you’re first starting out, don’t spend too
much time trying to find websites willing to link with you. Instead, work on
establishing yourself first.
Today’s Internet world revolves around content. Website owners across
the globe are just waiting for free content from people like you. So the best way to
gain links to your website in bunches is by providing content to other
websitesalso known as “promotional articles.” These articles
offer other website owners something of value. The result? Your new website
receives many one-way links from other websites easily.
Naturally, your article needs to be written well to succeed. Simply throwing
words down on paper doesn’t cut it. The better your article is written, the
more it will appeal to website owners. In the end, you’ll glean more
worldwide coverage, which is what you want. Not a writer? No problem. You can visit
PromotionalArticles.com and have promotional articles professionally crafted for
you. Simply slap your name on them and away you go. And even if you’ve
written your own article, I strongly suggest using their editorial service. As every
good writer knows, all writing should be professionally reviewed and polished by a
savvy editor before publication.
Step Three: Promotional Articles & Repetition
If possible, you want to release a few promotional articles, at the very least.
Timing is important. For example, if all you have is three articles currently, space
their release. Don’t release them all at once. Promotional Articles can be fast
acting. Yet, it really depends on the market the article is geared toward and how
well it is written. I have seen my articles end up on other websites within hours of
release.
Once released, the search engines will begin to pick up the fact your article is
on other indexed websites. When this happens, your back links go up, which can
continue for quite some time. Without a doubt, you’ll discover the process
for releasing promotional article to the world quite simple. At my website,
JasonAMartin.com, there is an article all about how to do this.
Step Four: Further Linking
Once you have allowed a little time to pass after step three, your website will
begin to take hold. When it does, it’s time to seek solid links on other
websites. Stick to websites that are either on the same topic or related. For example,
if you owned a website that sold cheese, receiving a link from a website that sold
motor oil wouldn’t be beneficial. However, receiving a link from a website
about cheese or wine would.
As time permits, search for smaller websites in your field, then see if they sell
advertising on their front page for a small fee. For example, one night I found a
website, which was set up decently in the search engines and was on the same topic
as one of my websites. The site offered a homepage text link for $2 per week. I not
only received a nice link to help my search engine status, but a possibility for highly
targeted traffic as well. The Internet is full of on-topic websites for you to locate for
potential profitability.
That’s a Wrap
By following this plan, you can significantly increase the staying power of your
website. It really isn’t that complicated when you do things properly.
“Is there more?” you ask. Sure. For instance, you can purchase traffic
from trusted PPC sources. This and other techniques are discussed in various
articles, which are all available at JasonAMartin.com. Once you master the art of
opening a website properly, you’ll want to open up many more. Submit your
articles to ContentTycoon.com.
©2005 JASON ANDREW MARTIN LLC All Rights Reserved.
Jason A. Martin is pursuing a Journalism degree and has over a decade of successful
Internet business experience. His informational articles can be found at JasonAMartin.com. He also runs a Marketing company, which can be found
at
MarketJunction.com.