More and more web agencies these days call themselves a “full service online agency”. Traditionally, a full
service agency is one that handles all of the many stages of the advertising work process, including project
management, design, production, and subsequently placement. These days, whenever an Internet agency is called
a full service agency then it mostly suggests that the agency are also capable of handling other aspects of the
marketing process. These include such things as PR, sales, PPC and also perhaps
offline marketing.
An example of one of the more newer, more exciting services that the top online companies offer is normally
HTML5 web design and development.
HTML5 mark-up at the moment is currently under development as the next
major revision of the HTML standard.
Similar to its predecessors, HTML 4.01 and XHTML 1.1, HTML5 mark-up
is a W3C web standard for structuring and presenting content on the Internet. This exciting new standard has
great features like embedded videos and things like drag and drop that have been previously dependent on third
party Internet browser add-ons such as things like Adobe Flash, Microsoft ActiveX components, and maybe even
Google Gears.
If JS development is offered as a service it is a good sign that the agency may well be really good.
Javascript has become greatly more wide spread since about 2008, but there aren’t many web agencies do it well.
To make life easier for developers there are Javascript frameworks out there to help web agencies for
instance the prototype framework and Mootools which make life easier.