Are There Ethics in Internet Marketing and SEO?

Ethics is loosely defined as, a branch of philosophy which seeks to address questions about morality; that is, about concepts like good and bad, right and wrong, justice, virtue, etc.
Though this subject often falls into the gray area of right and wrong, ethics are the moral backbone of some, and the complete folly of others. In the world of business, there are accepted practices of right and wrong, which are generally governed by personal intentions rather than defined principles.

Many people have questioned whether there are actual ethics in business and there are significant debates about black hat SEO and white had SEO consultants for Internet marketing. In the wake of huge corporate busts such as Enron and Halliburton, it may be more important than ever for businesses, employees, and customers to enforce more checks and balances than we have seen in the past.

On the flip side, there are areas such as sales, marketing and advertising that do not find it necessary to follow any ethical guidelines, since they are merely trying to sell a product, or make a buck. When it comes to SEO and Internet marketing, there are very fuzzy lines between right and wrong, good guy and bad guy. Is it SEO consultant against Google, or site owners against other site owners?

Search Engine Optimization (SEO) is not always about getting the attention of potential customers, it is often about getting the attention of the search engines. When you do a good job of getting them to like you, they will put you on their top search results and other people see you. It is similar to being endorsed by them or like being found in the phone book. When people say black hat or white hat SEO, the group who make these so-called rules is Google. Is it wrong to trick Google? Is it wrong to fight to get to the top of search engine results pages (SERPs)?

It seems that ethics and morals are strong terms for people just trying to get their site or business noticed. While it is probably wrong to spam sites and blogs, as long as you have valuable content, you are not hurting any other sites, and you are providing quality services to your clients, you should be in the clear.

It’s reasonable to say that this year, SEO (or Search Engine Optimization) finally went mainstream, and is now a common strategy employed by companies looking to promote their website. All the same, merely a few years ago, SEO was seen as an unethical practice. And now, how matters have altered: now search engine optimization necessitates a larger set of talents in ethical areas : composing compelling content, campaigning for a website via social networks like Facebook and Twitter, and even encouraging others to link to your site (by writing great and/or contentious content that gains links from other sites).

Google and other search engines have likewise grown to be much more advanced than only quantifying links to decide rankings : they can find out for how many minutes individuals browse your website for, the number of web pages they view, and broadly speaking how much of an interesting resource your site is.

And even so, of course links are still fundamental to set search engine rankings, and because of this you must make your website a special resource that people want to link to.

But if you can’t wait a long time to get good rankings, you can apply Pay Per Click promoting. This is a bidding system where companies bid a particular cost for every time the ad is clicked on. The sum you bid for counts on the keyword(s) that in actuality activate the displaying of your advertisement in the search engine results pages. Keywords are primary to the relevancy of the people that actually click on your advertisements, and so Pay Per Click is a wonderful means to discover which keywords convert to sales and which don’t. When you are equipped with this data, you can then focus on those keywords in your search engine optimization effort too.

We recommend you hire a business that offers pay per click services first, and learn from their strategy and tactics. In this way you’re not just putting your website in the hands of masters, you can also learn from them as well.

The task is to build a Content Rich Search Friendly and
People Friendly Web Site Quickly. These 7 Steps will
show you how with about 10 Hours work you can build
over 50 pages of rich, Search Engine relevant content for your web Site

Step 1 - What is Your Web Site’s Main Theme

This is a Fairly easy step. Most people know the
main theme of there Web Site. Some Popular Themes are
Health, Golf, Home Based Business, Weight Loss and Crafts

Step 2 - Find Sub-Topics for your Theme

Find as Many sub-topics as you can pertaining to Your
Theme. One good way to do this is grab a Pen and paper
and write as many Sub-Topics as you can in Five Minutes.
Write everything down no matter how silly it seems.
You may not use every sub-topic Just write it down.

Some Topics for Home Based Business:
Email-Marketing, Ezine-Publishing, Ezine-Marketing,
E-Books, Web-Design, Site-Promotion, Affiliate-Revenue,
Auctions, SEO,Traffic-Building, PPC-Advertising,
Internet-Marketing,Branding,Self-Improvement,Copywriting,
Public speaking

Some Topic for Golf
Tiger Woods, PGA, LPGA, Masters, Majors, Michelle Wie,
Golf Clubs, Golf Balls,Drivers, Short Game, Putting,
Best Golf courses, Best Golf Cities,College Golf

The Reason we want to find lot’s of sub-topics is we want a good
variety of keywords for people to use to find you.

Step 3 Rate Your Sub Topics

Determine the Importance of all your Sub Topics. Rate the Sub Topics from 1 to 10 with 1 Lowest and 10 Highest. It is ok to give the same rating to more then 1 Sub-Topic. Try not to give all the sub Topics the same rating.

(You will Repeat Steps 4 to 7 for as Many sub-topics
as you can. Working from highest rated to lowest rated
it is a good idea to completely finish 1 Sub Topic Before
going on to the next sub topic)

Step 4 Find Articles for Your Sub Topic

Ideally your goal should be to find 10 or more Articles
per Sub Topic. For Topics Rated 7 or Higher You may
want to find 15-20 Articles. For Topics Rated less then
5 fewer Articles maybe 5-7 are ok. Topics Rated 1 or 2 may have
even fewer Articles or none at All.

Select a good mix of articles for your sub-topic. Keep in mind your goal to create web pages that people will find useful and the Search Engine Bots will want to Index Highly

I find most of my Articles Here http://ezinearticles.com

If you can’t find what you need there here is a page
with over 50 Article Resources
http://ewguru.com/hbiz/article-submit.html

Step 5 Create a Web Page with each article.

This is Fairly simple to do just cut the Article into your Template. Fill out the Title and Description Meta Data and publish it to your web Site. This can be done in about 3-5 Minutes per Article with a Little Practice. For Details see
this Article on instant content
http://ewguru.com/hbiz/instant-content.html

Step 6 Create an Article Table of contents

Create an Article Table of contents for your Each Sub Topic.
This Gives you instant Links. Simply Create a Link to each
article on a Web Page. Here is a Sample Table of Contents Page
(http://ewguru.com/hbiz/df-toc.html).

Step 7 Write a Blog entry

Create a Blog Entry for your Table of contents for this Sub-Topic Be Sure and use Pingomatic to ping your Web Page

Summary

The Key is to build a Content Rich Web Page with many
Keywords. By Finding 5 or more Sub topics and 10 Articles
per Topic you would have 50 Different Web Pages. It is
possible to create 10 Articles, a table of contents and do a
Blog and a Ping in about 90 Minutes. If You do this 3 Times
a Week in a less then weeks you will have over 50 pages of
content.

After you have Completed Steps 4-7 for all of your
Subtopics add 3 or 4 Articles per week to keep your page
Fresh.

Mike Makler has been Marketing Online Since 2001. Subscribe to Mike’s Newsletter here http://www.ewguru.com/hbiz/viraltraffic.html
Get some useful Free Downloads Here http://trafficninja.com